Strategy & Values

Strategy and values

Our strategy

ABN AMRO is one of the three largest banks in the Netherlands, serving retail and business clients. We are also active internationally in a number of specialist activities, such as Private Banking, Energy, Commodities & Transportation (ECT) and Clearing.

To create sustainable value for our stakeholders – our clients, shareholders, employees and society at large – we concentrate on our strategic priorities:

Our core values

Trusted, professional and ambitious: our core values serve as an ethical compass, are at the heart of our corporate culture, and are the basis of everything we do:


We at ABN AMRO believe trust is all about establishing and maintaining lasting relationships. We take the time to get to know you by listening to your specific needs and aspirations. Our goal? To find the products and services that are right for you.

When we make a promise, we always live up to it; when we communicate with you, we are always straightforward and never have any hidden agendas. Our commitment to responsible banking means we carefully weigh risks and returns so that you know your money is in good hands at all times.


We at ABN AMRO understand banking. We genuinely believe in our profession and take responsibility by saying “no” if saying “yes” would not do right by you. We create solutions that are simple, understandable and workable, and we strive to improve ourselves every day by working together and learning from one another – and from you.


We at ABN AMRO are always stretching our boundaries and striving to achieve more for you. We make it our business to know what’s going on in the market and to respond proactively, and we do everything possible to understand what you really need and to craft innovative solutions. Our optimism about the future drives our ambition to offer you more.

Business Principles

‘Our clients’ success is our successes. We can only truly realise this ABN AMRO ambition if we know how to interact with our clients and with each other. We feel it is important for all employees to know what ABN AMRO stands for and where we are going. That is where our six business principles come in:

  1. I aim to provide my client with the best solutions

  2. I take responsibility

  3. I only take risks I understand

  4. I am committed to sustainable business principles

  5. I am a passionate professional

  6. I build relationships through collaboration

For further information, please go to Investor Relations.